[{"data":1,"prerenderedAt":21},["ShallowReactive",2],{"data-ski-snow":3},[4],{"id":5,"timeStamp":6,"permaLink":7,"coverFilename":8,"aspectRatio":9,"publicationDate":10,"hasStory":11,"storyTitle":12,"storyLinkPage":13,"storyLinkKey":14,"storyDescription":15,"countrySlug":16,"countryName":17,"publicationName":18,"publicationSlug":19,"status":20},3500032,"2026-06-01 16:42:13","https://www.pressreader.com/new-zealand/ski-snow/20260606","2026/06/06/new-zealand-ski-snow",0.7163120567375887,"2026-06-06 00:00:00",1,"THE COST OF KIWI CULTURE",7,"281487872998958","Walk into any snow shop and the walls are full. Jackets, skis, boots, helmets, goggles, packs, base layers, socks, gadgets, apps, passes and promises. There is no shortage of product. There has probably never been more.\r\nThe problem is not the gear....","new-zealand","New Zealand","Ski & Snow","ski-snow","alive",1780319344177]